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The 2026 Demand Generation Benchmark Survey examines how B2B marketers move beyond vanity metrics to prove impact through sourced revenue, influenced pipeline and customer expansion, according to [Demand Gen Report](https://www.demandgenreport.com/blog/revenue-attribution-take-the-2026-demand-gen-benchmark-survey/54040/).
Attribution strategy is becoming a leadership-level priority. Marketers benchmark multi-touch models and reporting standards against their peers.
The 2026 Demand Generation Benchmark Survey is now open to collect data on where artificial intelligence delivers value in B2B demand generation. The survey focuses on AI use across content drafting and scaling, predictive scoring, campaign optimization and workflow orchestration.
The 2026 Demand Generation Benchmark Survey aims to reveal where AI is delivering value across content, scoring, optimization and workflow orchestration according to Demand Gen Report.
The 2026 Demand Gen Benchmark Survey is open for B2B marketing teams to document how they are adjusting budgets, measurement practices and workflows.
According to [Demand Gen Report](https://www.demandgenreport.com/blog/take-the-2026-demand-gen-benchmark-survey-help-shape-what-comes-next/53760/), the survey captures strategies on AI adoption, attribution, sales alignment and pipeline performance so participants can compare their priorities with peers.
The survey examines where teams are...