CHEQ’s Edwin Choi to Host Agentic Web Panel at B2BMX Summit

CHEQ’s Edwin Choi will host a B2BMX Summit panel at Advertising Week New York 2026 focused on helping marketers balance protection from harmful automation with support for AI-assisted customer journeys, according to Demand Gen Report.

Panel Focuses on Identity and Intent

The session titled “Who’s Really on Your Website? Navigating Risk and Opportunity in the Agentic Web” is presented by CHEQ. It addresses how marketers identify the entity and intent behind every visitor as human and agentic journeys merge. Choi, Global Chief Customer Officer at CHEQ, will speak on how automation reshapes site traffic and how identity intelligence can become a growth advantage for global brands.

The panel is scheduled for Thursday, Oct. 8, at the B2BMX @ AWNewYork stage.

B2BMX Summit Agenda

The session is part of a broader B2BMX agenda at Advertising Week New York 2026 centered on practical B2B marketing strategies, including ABM scale and real-world AI adoption for enterprise marketing leaders. The event runs Oct. 5-8 in The Penn District and features case studies and strategies for immediate application, according to Demand Gen Report.

Additional Sessions Scheduled

Two other sessions are set for the B2BMX Summit. “Built to Scale: Deloitte’s ABM Program Across 10 High-Stakes Accounts” presented by Intentsify covers how one program turned a pilot into a measurable revenue driver, including use of intent data and a geofencing campaign. It is led by Allan Kirkpatrick, National ABM Leader at Deloitte.

“Cutting Through the Hype: How Marketers, Agencies and Publishers Actually Use AI” features Jonathan Kitchen of Red Kite, Chris Cannon of TechFinitive.com, and Izzie Rivers of R-ai. It examines AI-powered media planning, campaign decisions, and enterprise adoption.

Registration for Advertising Week New York 2026 is open now, according to Demand Gen Report.