B2BMX Returns to Advertising Week New York 2026

B2BMX will anchor a dedicated pavilion inside Advertising Week New York 2026 according to Demand Gen Report. The event runs October 5-8 2026 at the Penn District in Midtown Manhattan.

Event Scale and Programming

Advertising Week New York 2026 features 1,300 speakers and more than 500 sessions. The program includes CMOs and brand leaders from Southwest Airlines, Little Caesars, the Washington Commanders and the Cleveland Cavaliers along with creator Dhar Mann. Beyond B2B programming the event covers creator influence, gaming culture, brand innovation, media transformation and audience engagement.

B2BMX Pavilion Details

B2BMX showcases leading B2B solution providers across demand generation, ABM, content strategy and sales enablement. The pavilion offers a dedicated day of B2B content, hand-picked sponsors in a lounge-style atmosphere and a sneak peek of B2BMX 2027. The 2027 edition is scheduled for February at the Omni La Costa Resort in Carlsbad, California according to Demand Gen Report. Attendees receive the first opportunity to reserve spots.

Audience and Connections

The show provides access to decision-makers from industries outside traditional B2B events and to thousands of brands, agency and B2C marketers. Over 80,000 connections are projected according to Demand Gen Report. Registration is available through the Demand Gen Report site.