SOCi and Google Webinar Explores AI's Impact on Local Search
A webinar by SOCi and Google on June 3 discusses how AI-powered systems like Google AI Overviews and Gemini are transforming local business discovery.
SOCi and Google Announce Webinar on AI in Local Search
SOCi and Google are hosting an exclusive webinar titled 'Winning the Next Era of Local Visibility' on June 3 to address how AI is changing local search dynamics. According to MarTech, AI-powered experiences such as Google AI Overviews, Gemini, and Ask Maps are altering how customers discover local businesses, with people now asking more detailed, conversational questions that influence which businesses appear.
How AI is Transforming Local Search
AI-powered systems can now affect which businesses get surfaced in search results, making traditional rankings just one part of visibility. Complete and accurate business information, including Google Business Profile details, reviews, photos, and local content, helps both customers and AI systems better understand a brand. This shift means businesses must adapt to these new signals for improved discovery across platforms.
Key Topics in the Webinar
The webinar will cover how AI is transforming local search, which signals may influence AI recommendations, and strategies to enhance visibility across Google Search, Maps, and Gemini. According to MarTech, participants will also learn what Ask Maps means for brands, as AI is already shaping how customers find businesses. Registering for the event ensures brands stay ahead in this evolving landscape.
Implications for Businesses
As widely known in the tech industry, AI advancements in search have accelerated since the launch of tools like Gemini, emphasizing the need for optimized local profiles. According to MarTech, attending the webinar provides actionable insights to maintain visibility in AI-driven environments.
