6 stories tagged #advertising.
A small set of stories on this topic. Browse the latest across all topics, or jump to a more active tag below.
View all news →
6sense will release its AI-Recommended Leads feature in August 2026. The feature surfaces high-confidence, CRM-ready contacts for qualified accounts that engage with 6sense advertising campaigns. It converts engaged account lists into named contacts that sales teams can act on directly.
AI-Recommended Leads draws on 6sense people intelligence, persona targeting logic, and campaign engagement signals. It identifies a short list of high-confidence contacts per qualified account.
Theorem research shows that manual errors and disconnected workflows in the pre-sales phase are slowing deal execution and introducing risk into advertising revenue operations, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/pre-sales-phase-is-advertising-sales-most-overlooked-revenue-risk-theorem/53548/).
New research from Theorem found that 77% of organizations experience manual errors in pre-sales that disrupt advertising revenue execution.
Smartly has partnered with Roku to connect directly to Roku Ads Manager through the Roku Ads API. The integration allows performance marketers to apply the same social advertising workflows to connected TV inventory on the top streaming platform in the United States, Canada, and Mexico.
according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/smartly-brings-social-advertising-speed-with-new-roku-partnership/53587/).
The partnership removes the separate build...
B2B marketers can use browser and OEM advertising to reach decision-makers in high-intent moments during the 2026 World Cup before they search according to [Demand Gen Report](https://www.demandgenreport.com/blog/winning-b2b-attention-during-the-2026-world-cup/53110/). The 2026 FIFA World Cup will feature 48 nations across 16 host cities in North America with expected global engagement of 6 billion people.
Traditional search and social channels become crowded during mega-events.
Consumers are giving mixed signals about AI content in marketing. People like ads and content that feel useful and relevant, but many are still turned off by marketing that comes across as robotic, emotionally empty, or a little too invasive. Seventy percent of consumers said they can usually spot an AI-generated ad because it feels like it is missing its soul, according to Canva’s report covered by MarTech.
Another 69% worry the future of advertising will become a sea of AI-generated slop,...
On April 27, tvScientific by Pinterest announced that advertisers can target Pinterest’s exclusive high-intent audiences on Connected TV through its platform, marking the first major milestone since Pinterest acquired tvScientific in February 2026. This launch allows advertisers to reach these audiences off Pinterest and on TV, as part of a broader vision for a unified cross-screen advertising experience.