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CHEQ’s Edwin Choi will host a B2BMX Summit panel at Advertising Week New York 2026 focused on helping marketers balance protection from harmful automation with support for AI-assisted customer journeys, according to [Demand Gen Report](https://www.demandgenreport.com/blog/cheqs-edwin-choi-to-host-panel-on-agentic-web-at-b2bmx-summit-at-awny/54505/).
The session titled “Who’s Really on Your Website? Navigating Risk and Opportunity in the Agentic Web” is presented by CHEQ.
The B2BMX Summit session titled Cutting Through the Hype: How Marketers, Agencies and Publishers Actually Use AI is scheduled for Thursday, Oct. 8, at the B2BMX @ AWNewYork stage during Advertising Week New York 2026. The session centers on practical AI adoption and shows how marketers, agencies and publishers are applying AI in measurable ways today.
B2BMX will anchor a dedicated pavilion inside Advertising Week New York 2026 according to [Demand Gen Report](https://www.demandgenreport.com/blog/b2bmx-is-coming-to-advertising-week-new-york-2025/50141-2/). The event runs October 5-8 2026 at the Penn District in Midtown Manhattan.
Advertising Week New York 2026 features 1,300 speakers and more than 500 sessions.