B2BMX Summit Session to Examine Practical AI Use in B2B Marketing

B2BMX Summit Session Focuses on AI Adoption

The B2BMX Summit session titled Cutting Through the Hype: How Marketers, Agencies and Publishers Actually Use AI is scheduled for Thursday, Oct. 8, at the B2BMX @ AWNewYork stage during Advertising Week New York 2026. The session centers on practical AI adoption and shows how marketers, agencies and publishers are applying AI in measurable ways today. According to Demand Gen Report, the discussion aims to move beyond AI hype and provide B2B marketers with real-world examples for media planning, campaign execution and buyer engagement.

Publisher and Enterprise Applications Covered

The session covers how publishers combine AI, data and authoritative content to help brands stay top of mind before and during the buying journey. It includes cases where prospects use AI tools for research. The panel includes perspectives from an agency and platform, a B2B publisher, and a client-side enterprise view.

Additional Sessions Announced

Two other sessions are already scheduled. Built to Scale: Deloitte’s ABM Program Across 10 High-Stakes Accounts, presented by Intentsify, features discussion of an account-based marketing program that turned a pilot into a measurable revenue driver. Who’s Really on Your Website? Navigating Risk and Opportunity in the Agentic Web, presented by CHEQ, is a fireside chat on protecting against harmful automation while supporting AI-assisted journeys.

Event Registration Details

The B2BMX Summit is the second annual event and targets marketing managers, directors and CMOs at mid-to-large enterprises. According to Demand Gen Report, registration for Advertising Week New York 2026 is open with an early bird 30% discount available at the official site. The summit delivers case studies, conversations and strategies for immediate application.