2 stories tagged #local-visibility.
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A SOCi analysis of Local Visibility Index data found expanding restaurant chains averaged an LVI score of 61.4 while contracting chains averaged 46.6. The 14.8-point gap appeared across search, reviews, social, and AI channels. Brands opening hundreds of locations included Culver’s, Texas Roadhouse, and Nothing Bundt Cakes.
SOCi and Google are hosting an exclusive webinar titled 'Winning the Next Era of Local Visibility' on June 3 to address how AI is changing local search dynamics. According to [MarTech](https://martech.org/winning-the-next-era-of-local-visibility-how-ai-is-changing-local-search/), AI-powered experiences such as Google AI Overviews, Gemini, and Ask Maps are altering how customers discover local businesses, with people now asking more detailed, conversational questions that influence which...