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Brian Le, Global Sales Compensation Partner at Notion, scaled the company's sales compensation processes from 80 to over 400 employees. He previously worked at Salesforce and Carta. According to [Sales Hacker](https://gtmnow.com/gtm-198-sales-compensation-plan-blueprint-brian-le-notion/), Le identifies sales compensation as the operating system for go-to-market strategy.
Le's first priority at Notion was earning organizational trust by replacing manual spreadsheet-based commission processes.
Forrester published a blog post on January 15, 2026, outlining the GTM singularity as a convergence of buyer autonomy and AI that collapses traditional go-to-market fault lines.
According to Forrester Sales Insights, buyers now rely on AI-powered search, deploy AI agents, consult expanded buying networks, and make decisions before sellers enter conversations. The post states that this creates a state of unpredictability where traditional rules no longer apply.