3 stories tagged #gtm-strategy.
A small set of stories on this topic. Browse the latest across all topics, or jump to a more active tag below.
View all news →
Demand generation teams now use AI for campaign performance summaries, channel attribution, and optimization recommendations. According to Demand Gen Report, these outputs can present incomplete analyses in confident language that masks gaps in buyer context.
AI generates weekly summaries that track paid search conversion rates and flag channels as top performers.
Brian Le, Global Sales Compensation Partner at Notion, scaled the company's sales compensation processes from 80 to over 400 employees. He previously worked at Salesforce and Carta. According to [Sales Hacker](https://gtmnow.com/gtm-198-sales-compensation-plan-blueprint-brian-le-notion/), Le identifies sales compensation as the operating system for go-to-market strategy.
Le's first priority at Notion was earning organizational trust by replacing manual spreadsheet-based commission processes.
Forrester published a blog post on January 15, 2026, outlining the GTM singularity as a convergence of buyer autonomy and AI that collapses traditional go-to-market fault lines.
According to Forrester Sales Insights, buyers now rely on AI-powered search, deploy AI agents, consult expanded buying networks, and make decisions before sellers enter conversations. The post states that this creates a state of unpredictability where traditional rules no longer apply.