2 stories tagged #buyer-engagement.
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Kaon Interactive and Showpad have entered a strategic partnership to embed immersive interactive buyer experiences into the seller workflow.
The agreement combines Showpad’s revenue effectiveness platform with Kaon’s interactive experiences. It replaces static collateral with role-based 3D product storytelling and personalized digital sales rooms.
B2B CMOs are adapting messaging and content to serve both human buyers and AI agents that now filter vendor research and recommendations, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/feature/how-cmos-must-rethink-b2b-content-strategy-in-the-age-of-ai-the-dgr-interview-with-cmo-councils-tom-kaneshige/53092/).