2 stories tagged #b2b-growth.
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Greenfire Strategy, a Cleveland-based B2B marketing and revenue growth consultancy, has acquired 21b Consulting, according to Demand Gen Report. The acquisition integrates 21b's expertise in HubSpot implementation and revenue operations with Greenfire's brand, content, and demand generation capabilities to strengthen growth strategies for mid-market companies.
The move brings together two HubSpot-native teams, allowing Greenfire to deliver a more complete path from strategy to execution for...
RTIC Outdoors, a brand specializing in high-performance coolers and insulated drinkware, focused on growing its B2B custom shop for branded gear aimed at businesses and institutions, as direct-to-consumer sales plateaued. The company partnered with Anteriad to address challenges in identifying prospects and measuring marketing impact beyond clicks and impressions, according to [Demand Gen...