4 stories tagged #ai-content.
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A September MarTech Conference session titled “The engagement illusion: What actually gets attention and what gets ignored” examined why increased content production has not translated into stronger audience attention.
Marketing leaders now have access to more content tools, impressions, and engagement data than ever before, according to [MarTech](https://martech.org/the-engagement-illusion-what-actually-gets-attention-and-what-gets-ignored/).
Heinz Marketing published its weekly roundup of B2B sales and marketing posts on Saturday.
MarketScale Newsroom reported that B2B demand gen teams are ditching MQL volume for revenue attribution. Demand Gen Report’s 2026 benchmark survey shows teams moving off vanity metrics and onto sourced revenue and pipeline influence.
GetWhys has launched a platform that lets product marketing and go-to-market teams validate messaging, positioning, and content against real buyer intelligence before it reaches the market, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/getwhys-grounds-ai-gtm-content-in-buyer-intelligence/54003/).
The platform supplies relevant evidence from its database of thousands of B2B buyer interviews at the moment content is created.
B2B CMOs are adapting messaging and content to serve both human buyers and AI agents that now filter vendor research and recommendations, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/feature/how-cmos-must-rethink-b2b-content-strategy-in-the-age-of-ai-the-dgr-interview-with-cmo-councils-tom-kaneshige/53092/).