2 stories tagged #ai-content.
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GetWhys has launched a platform that lets product marketing and go-to-market teams validate messaging, positioning, and content against real buyer intelligence before it reaches the market, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/getwhys-grounds-ai-gtm-content-in-buyer-intelligence/54003/).
The platform supplies relevant evidence from its database of thousands of B2B buyer interviews at the moment content is created.
B2B CMOs are adapting messaging and content to serve both human buyers and AI agents that now filter vendor research and recommendations, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/feature/how-cmos-must-rethink-b2b-content-strategy-in-the-age-of-ai-the-dgr-interview-with-cmo-councils-tom-kaneshige/53092/).