3 stories tagged #agentic-ai.
A small set of stories on this topic. Browse the latest across all topics, or jump to a more active tag below.
View all news →
Autonomous marketing agents shift from basic workflow automation to independent decision-making, yet organizations evaluating these tools only on baseline platform subscription fees risk unexpected budget overruns from hidden infrastructure and integration requirements, according to MarTech.
Unlike fixed-subscription software, autonomous agents incur variable costs based on computational volume. Every task requires passing text data through model endpoints.
Salesforce unveiled a new set of agentic marketing tools at its Connections event in Chicago. The tools automate portions of the marketing workflow including prospect identification, content creation, campaign launches and performance optimization.
Salesforce highlighted two agents from Qualified. Piper identifies and qualifies inbound website visitors around the clock before routing prospects to sales teams.
Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday. The transaction values the company at $38.5 per share in an all-cash deal, representing a 29.8 percent premium over LiveRamp's closing share price on May 15.
LiveRamp operates as a data collaboration platform. It supplies identity resolution, privacy-safe data collaboration, data clean rooms, cross-platform measurement, and first-party data activation.