A June 2026 McKinsey survey found that 96% of CMOs agreed they feel excited about the possibilities of AI at work, while only 28% viewed their companies as pursuing a fundamental rewiring of marketing teams and workflows, according to [MarTech](https://martech.org/what-cmos-should-be-doing-about-ai-right-now/).
The same McKinsey survey showed 80% of CMOs agreed that AI poses a threat to their job security.