2 stories tagged #team-structure.
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View all news →AI is causing a bigger change in how marketing teams are structured, collaborate, and make decisions than in content creation, according to [MarTech](https://martech.org/ai-is-reshaping-marketing-teams-from-the-inside/).
Traditional marketing teams have operated across specialized functions with media buyers focused on campaign performance, creative teams developing messaging and assets, analytics teams measuring results, and brand strategists guiding positioning.
A June 2026 McKinsey survey found that 96% of CMOs agreed they feel excited about the possibilities of AI at work, while only 28% viewed their companies as pursuing a fundamental rewiring of marketing teams and workflows, according to [MarTech](https://martech.org/what-cmos-should-be-doing-about-ai-right-now/).
The same McKinsey survey showed 80% of CMOs agreed that AI poses a threat to their job security.