2 stories tagged #stack-optimization.
A small set of stories on this topic. Browse the latest across all topics, or jump to a more active tag below.
View all news →
A report from the CMO Council and MartechTribe analyzed 988 martech stacks across seven industries and 49 categories. It compared the breadth of technology capabilities and the maturity of people and processes using them. Outperformers were defined as the top 30 percent in revenue per employee within each industry.
The CMO Council in partnership with MartechTribe introduced the Apex Martech Matrix Innovation Insights Brief on July 1. The framework predicts business value of martech investments based on company size, industry, maturity and strategic priorities. Global martech spend is moving toward $215 billion according to [Demand Gen...