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A SaaStr post provides stage-by-stage hiring guidance for B2B SaaS companies growing from zero to $10 million in annual recurring revenue. The guidance states that every hire has outsized impact with little redundancy in this range.
Founders should lead sales and close the first 10-20 customers to refine the pitch. Companies may hire 1-2 scrappy AEs or SDRs for lead gen support.
SaaStr published guidance for B2B SaaS founders stating that companies between $1m and $20m ARR need great VPs across roles to move the needle, noting that many founders have not yet worked with one.
Founders at $1m-$1.5m ARR typically conclude they must hire a VP of Sales to scale from a handful of reps to ten or more to reach $5m-$10m ARR.