5 stories tagged #roi.
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AI is delivering measurable gains for marketing, but proving what those gains are worth is surprisingly difficult. As spending accelerates, the gap between using AI and demonstrating its financial impact is becoming harder to ignore.
By 2029, AI will power more than 50% of all U.S. marketing activity, according to The CMO Survey. Last year, AI helped sales productivity and customer satisfaction increase by 14.1% and 10.8%, respectively, while marketing overhead decreased by 14.6%.
According to Demand Gen Report, the 2026 State of Paid Media ROI Report from Unbounce and Ascend2 identifies landing pages as the strongest predictor of paid media ROI. Marketers most confident in their landing pages are 4.5 times more likely to land significantly above ROI targets, at 31% versus 7% for those less confident.
The same research shows 53% of marketers continue to send paid traffic to homepages and general product pages.
A new report from Demand Gen Report states that AI performance depends less on model sophistication and more on whether underlying contact and customer data is accurate, complete and usable.
The report titled Clean Data: The Engine Behind Every AI Motion shows that poor first- and third-party data readiness limits AI ROI. Clean data helps marketers sharpen targeting and compound pipeline results.
Marketers continue to value search for its intent signals, yet the source shows persistent difficulty distinguishing paid conversions from organic ones that would occur anyway. According to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/stop-buying-your-own-traffic-protecting-search-roi-in-the-ai-era/53910/), paid costs are rising while overlap grows and journeys compress, making incremental revenue harder to isolate.
Brands still manage SEO and paid search in separate...
Circana LLC released The Value of Influence report that benchmarks influencer return on investment directly against other media channels. The analysis uses sales impact and incrementality rather than engagement metrics alone.
Circana applied advanced marketing mix modeling and proprietary retail data to quantify short-term sales impact and long-term brand contribution of influencer campaigns.