Backstory, the revenue answers platform for enterprise sales teams, announced the appointment of Shilpa Varma as Chief Technology Officer. Varma will lead Backstory’s engineering organization and own the company’s technical strategy, architecture and execution.
Varma joins Backstory from HubSpot, where she was Vice President of Software Engineering for Data Hub, Agents and Automation. At HubSpot she launched Data Hub at INBOUND 2025 and built Agent Builder.