2 stories tagged #revenue-operations.
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The distinction between RevOps and Sales Ops matters more than most organizations realize because the two functions are related yet not the same job. Sales Ops makes the sales team more efficient. RevOps aligns sales, marketing, and customer success to grow revenue across the customer lifecycle, according to [HubSpot Sales Blog](https://blog.hubspot.com/sales/revops-vs-sales-ops).
Revenue operations governs revenue processes across the entire go-to-market organization.
Greenfire Strategy, a Cleveland-based B2B marketing and revenue growth consultancy, has acquired 21b Consulting, according to Demand Gen Report. The acquisition integrates 21b's expertise in HubSpot implementation and revenue operations with Greenfire's brand, content, and demand generation capabilities to strengthen growth strategies for mid-market companies.
The move brings together two HubSpot-native teams, allowing Greenfire to deliver a more complete path from strategy to execution for...