2 stories tagged #revenue-impact.
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The 2026 Demand Generation Benchmark Survey examines how B2B marketers move beyond vanity metrics to prove impact through sourced revenue, influenced pipeline and customer expansion, according to [Demand Gen Report](https://www.demandgenreport.com/blog/revenue-attribution-take-the-2026-demand-gen-benchmark-survey/54040/).
Attribution strategy is becoming a leadership-level priority. Marketers benchmark multi-touch models and reporting standards against their peers.
RTIC Outdoors, a brand specializing in high-performance coolers and insulated drinkware, focused on growing its B2B custom shop for branded gear aimed at businesses and institutions, as direct-to-consumer sales plateaued. The company partnered with Anteriad to address challenges in identifying prospects and measuring marketing impact beyond clicks and impressions, according to [Demand Gen...