3 stories tagged #product.
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AI-native CEOs are cutting the CMO role and collapsing marketing under revenue, sales, and product teams. PLG darlings and AI-native startups are folding brand into product. This shift occurs because some leaders view product as the marketing itself.
Product adoption and market perception do not share timelines, success metrics, or required instincts. Product teams focus on adoption, usability, and velocity. Brand teams address perception, trust, and position.
Chief Product & Technology Officer positions are appearing at B2B companies north of $100M ARR, particularly those shifting toward agentic and AI capabilities, according to SaaStr. The publication states that 95 times out of 100 the title signals a problematic structure rather than a solution.
SaaStr reports that individuals in CPTO positions typically stop coding and lose proximity to architecture decisions, production issues, and code reviews.
Gamma reached $100M ARR with 50 million users and 600,000 paying subscribers five years after founding, operating profitably with a team of 50. The company achieved the bulk of this growth with zero sales and zero marketing spend, relying instead on word of mouth, according to SaaStr.
Grant Lee and two former Optimizely colleagues founded Gamma to address the blank page problem in presentation tools. Lee built an early prototype after spending excessive time on formatting in Google Slides.