#pinterest

On April 27, tvScientific by Pinterest launched a feature allowing advertisers to target Pinterest’s exclusive high-intent audiences on Connected TV through its platform. This marks the first major milestone since Pinterest completed its acquisition of tvScientific in February 2026, enabling the combination of Pinterest’s first-party audiences with tvScientific’s performance advertising technology.

On April 27, tvScientific by Pinterest announced that advertisers can target Pinterest’s exclusive high-intent audiences on Connected TV through its platform, marking the first major milestone since Pinterest acquired tvScientific in February 2026. This launch allows advertisers to reach these audiences off Pinterest and on TV, as part of a broader vision for a unified cross-screen advertising experience.