2 stories tagged #mid-market.
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HubSpot’s State of Ecosystems 2026 report projects the partner opportunity could reach $42 billion by 2030. The growth is driven by companies shifting from experimenting with AI to operationalizing it. Mid-market companies running an average of more than 16 applications are projected to account for over $11 billion of that total.
Greenfire Strategy, a Cleveland-based B2B marketing and revenue growth consultancy, has acquired 21b Consulting, according to Demand Gen Report. The acquisition integrates 21b's expertise in HubSpot implementation and revenue operations with Greenfire's brand, content, and demand generation capabilities to strengthen growth strategies for mid-market companies.
The move brings together two HubSpot-native teams, allowing Greenfire to deliver a more complete path from strategy to execution for...