2 stories tagged #marketing-budgets.
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Small businesses surveyed for Constant Contact’s Small Business Now report expect to raise both marketing budgets and time spent on marketing in 2026. More than 1,500 small business owners were polled on their plans amid current economic conditions.
68% of small business owners expect their marketing budgets to increase in 2026. 74% expect the time they spend on marketing to increase this year.
A Gartner survey conducted in early 2026 found that CMOs are allocating an average of 15.3% of their marketing budgets to AI initiatives, even as only 30% report that their organizations have mature or fully developed AI readiness capabilities. This gap highlights that 70% of CMOs view becoming an AI leader as a critical goal for 2026, yet the same percentage admits their internal processes are not mature enough to implement and scale AI effectively, according to...