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Salesforce unveiled a new set of agentic marketing tools at its Connections event in Chicago. The tools automate portions of the marketing workflow including prospect identification, content creation, campaign launches and performance optimization.
Salesforce highlighted two agents from Qualified. Piper identifies and qualifies inbound website visitors around the clock before routing prospects to sales teams.
Artificial intelligence sits at the center of modern demand generation, touching nearly every buyer interaction through targeting, personalization, content creation, and journey orchestration, according to Demand Gen Report. This technology promises greater relevance, faster execution, and more efficient scale, with AI adoption having surged in recent years. However, buyer confidence hasn’t kept pace, as just 32% of U.S. respondents say they trust AI, based on the 2025 Edelman Trust Barometer.