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Salesforce unveiled a new set of agentic marketing tools at its Connections event in Chicago. The tools automate portions of the marketing workflow including prospect identification, content creation, campaign launches and performance optimization.
Salesforce highlighted two agents from Qualified. Piper identifies and qualifies inbound website visitors around the clock before routing prospects to sales teams.
According to MarTech, Litmus data in The State of Email 2026 shows 35% of companies prioritize AI skills when hiring email marketing teams.
AI functions as a tool that supports automation, personalization, analytics, testing, and customer journeys. It drafts campaign copy, suggests subject lines, generates content variations, and reveals patterns.
35% of companies prioritize AI skills when hiring email marketing teams, according to MarTech.
Many marketers treat AI as a strategy. The source material states it is a tool that can draft campaign copy, suggest subject lines, generate content variations, and reveal unexpected patterns. AI supports faster work, ideation, and data summarization but does not replace strategic decisions.
Nearly a third (31%) of teams prioritize email campaign strategy and planning.
Artificial intelligence sits at the center of modern demand generation, touching nearly every buyer interaction through targeting, personalization, content creation, and journey orchestration, according to Demand Gen Report. This technology promises greater relevance, faster execution, and more efficient scale, with AI adoption having surged in recent years. However, buyer confidence hasn’t kept pace, as just 32% of U.S. respondents say they trust AI, based on the 2025 Edelman Trust Barometer.