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#lead-generation

3 stories tagged #lead-generation.

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Street view of downtown Dallas, Texas showcasing urban architecture and cityscape.
Demand Gen

Mississippi State, Dallas Stars Use Satisfi Labs AI for Ticket Sales

Mississippi State Athletics and the Dallas Stars adopted Satisfi Labs agentic AI to handle fan questions and route ticket purchases through integrations with Ticketmaster and FEVO.

Mississippi State found that 60% of ticketing conversations occurred after hours. The AI agent remained available 24/7 and allowed fans to complete purchases directly in chat.

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Close-up of a whiteboard with a bar chart and percentages highlighted with a pointer during a business meeting.
Sales Ops

Zig.ai Adds AI Agents for Lead Gen and Outreach

Zig.ai added AI agents to its autonomous sales platform to handle lead generation, prospect research, qualification and outreach for sales reps.

Zig.ai is now offering an artificial intelligence agent team to its fully autonomous sales platform. The agents add automated lead generation, research and outreach to a system built to run every stage of a rep’s sales motion.

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Close-up of solar panels being installed outdoors with technicians visible.
Demand Gen

Vereigen Media Launches Revenue-First Demand Generation Programs

Vereigen Media introduced Revenue-First Demand Generation Programs to help B2B marketers move beyond MQL-focused strategies and prioritize verified engagement, first-party data, and measurable pipeline impact, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/vereigen-media-launches-revenue-first-demand-generation-programs/52931/).

The offering combines verified content engagement, programmatic display, ABM campaigns, and event registration supported by...

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