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Google is adding new AI performance insights to Merchant Center. The reports give retailers visibility data on how products appear across AI-powered shopping experiences on Search, Gemini, and AI Overviews.
The reports include share of voice insights, shopping funnel performance, product term insights, and product attribute gaps. Retailers can compare visibility against similar brands and identify the conversational queries that drive discovery.
Google is expanding its Preferred Sources feature into AI Overviews and AI Mode. The change allows user-selected sites to appear with a preferred badge inside AI-generated answers.
Preferred Sources originally launched to let users prioritize publications in Top Stories. The selections now extend to AI search results across Search.
Users choose eligible websites that publish fresh content through Search personalization settings.