#expansion

Quantum Heaps appointed Roman Romancini as President, Latin America. He will lead the company commercial operations and expansion across the region and will report to Harsh Panwar, Founder and Chief Executive Officer.

The appointment comes weeks after Quantum Heaps named a global Chief Marketing Officer and Presidents for North America and EMEA.

B2B companies increasingly rely on post-sale systems to turn acquired customers into sources of retention, expansion, and advocacy, according to MarTech. Every customer carries a cost, a revenue expectation, and an opportunity to expand. When value realization moves slowly or remains fragmented, acquisition spending becomes harder to recover.

The post-sale experience functions as a shared commercial system that connects marketing, sales, product, service, customer success, and revenue...