3 stories tagged #events.
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Event spending is back and growing. In 2026, 40% of organizers plan to run more live events than last year. Nearly half of organizers still report difficulty connecting event activity directly to revenue impact, according to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/your-event-follow-up-is-creating-homework-for-prospects-heres-how-to-fix-that/54207/).
The breakdown in attribution starts the moment a conversation ends and a rep hands over a card.
Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance and engagement directly to CRM data so marketers can measure event-sourced pipeline, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/epoch-launches-epochx-to-help-marketers-measure-event-driven-pipeline/54184/).
MAICON employs AI agents to handle research, content production and post-event tasks while assigning customer communication, programming choices and speaker relationships to staff. The approach was described by Cathy McPhillips, chief marketing officer at SmarterX and leader of marketing for the Marketing AI Institute brands.
AI agents collect sponsor data by scanning websites, capturing screenshots and compiling spreadsheets of packages and logos.