Epoch Launches EpochX for Event-Driven Pipeline Measurement

Epoch Introduces EpochX Platform

Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance and engagement directly to CRM data so marketers can measure event-sourced pipeline, according to Demand Gen Report. EpochX is a new offering from Epoch, the AI-native events platform built for Field Marketers, Event Marketers, and Demand Gen teams.

Connecting Event Data to CRM Records

EpochX connects registration, attendance, and engagement directly to Salesforce and HubSpot. The platform ensures registrations, attendance, and engagement automatically flow into the CRM alongside the rest of the buyer journey. Unlike traditional event management platforms that focus on planning and execution, EpochX was built to make event-generated pipeline visible where marketing and sales teams measure revenue.

Rising Demand for In-Person Events

After years of virtual and hybrid formats, demand for in-person events is surging. According to Freeman’s 2025 Gen Z Report, 73% of working professionals want their companies to allocate more spending to in-person events, while 92% say in-person gatherings help them stay ahead of what’s happening in their industry. Gartner projects that mass digital fatigue will push CMOs to allocate 70% of their budgets to offline channels by 2028.

Measuring Revenue Impact

EpochX aims to help field, event and demand gen teams prove revenue impact and shift events from perceived cost centers to measurable growth drivers, according to Demand Gen Report. Event marketers face pressure to show whether opportunities tied to attendees advance after an event. The launch marks the next step in Epoch’s progression towards the definitive system of record for events, according to Demand Gen Report.