#enablement

Sales leaders continue adding conversation intelligence, content libraries, coaching platforms, and LMS modules yet cannot determine whether reps are ready to sell, according to HubSpot Sales Blog. HubSpot’s 2025 State of Sales Report shows only 34% of sales teams expect to meet or exceed quota this year.

A sales readiness platform prepares sellers for customer conversations through training, coaching, assessments, and analytics.

Seismic completed its merger with Highspot last week and now operates under the Seismic name as the leading company in go-to-market performance. The combined entity serves 2,500 customers and 3.5 million users worldwide, including Allianz Trade, Expedia Group, IBM, Invesco, Oracle, Royal London Asset Management, Thomson Reuters, and Uber.

Seismic CEO Rob Tarkoff stated that AI has catalyzed the industry by shifting enablement from preparing sellers to sitting side by side with them through...

At one financial infrastructure company, the top 10 token users were almost entirely non-technical staff including marketers, operations folks, and customer support. These individuals generated the most AI knowledge through daily work. Useful AI practices often get trapped in personal docs and Slack threads.

At a recent roundtable, one participant described a nine-page Google Doc prompt for developing creative briefs that she pasted at the start of every session.

Seismic expanded its Aura Agents portfolio to support more revenue-team workflows across enablement, customer conversations and connected execution. The release includes nine new and enhanced agents that embed AI into daily work to address disconnected systems, manual reporting and inconsistent execution.

According to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/seismic-extends-aura-agents-across-gtm-workflows/53482/), Seismic has released the agents after a...