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2 stories tagged #ecommerce.

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Marketing Ops

AI Tools Propagate Web Accessibility Failures at Scale

AI is writing copy, building landing pages, and generating code for digital experiences. The 2026 WebAIM Million report found 95.9% of the top one million website homepages contain detectable accessibility failures, with an average of 56.1 errors per page. Errors rose 10.1% year over year, reversing prior improvement.

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Mobile phone displaying Stripe app on a laptop with an eCommerce site open, symbolizing online shopping.
Demand Gen

Circana Research Highlights CTV's Higher ROAS in Ecommerce Convergence

Circana's latest research indicates that Connected TV (CTV) delivers 15% higher return on ad spend (ROAS) than linear TV and 21% higher than short-form video, with 75% of U.S. households now using ad-supported streaming services. This evolution positions CTV as a commerce-enabled channel that integrates discovery, storytelling, and purchasing, according to the Demand Gen Report.

Circana's study reveals that CTV is shifting from a reach-focused vehicle to a full-funnel platform, enabling brands...

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