5 stories tagged #customer-engagement.
A small set of stories on this topic. Browse the latest across all topics, or jump to a more active tag below.
View all news →
Salesforce announced it has signed a definitive agreement to acquire Braze for approximately $5.66 billion in enterprise value. Holders of Braze Class A common stock will receive $47.50 in cash per share.
The deal is expected to close in Salesforce's fiscal year 2028, pending shareholder approval and regulatory clearances.
Acoustic has launched Acoustic AI, an agentic marketing tool that continuously evaluates live first-party customer behavior to identify emerging revenue opportunities and assist marketers in acting on them in real time.
Acoustic AI is built on the behavioral intelligence and orchestration capabilities of Acoustic Connect.
Wunderkind recently announced a collaboration with Cordial to pair Wunderkind’s proprietary identity graph and AI-powered decisioning with Cordial’s orchestration and AI predictive models. The integration enables marketers to recognize more website visitors, activate high-intent behavioral signals, and autonomously trigger personalized experiences across email, text, and other channels through the Cordial platform.
The integration turns anonymous traffic into revenue by pairing Wunderkind’s...
Insider One acquired Bluecore, a retail MarTech serving more than 400 U.S. enterprise brands.
Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise retail brands. Bluecore’s Transparent ID Network adds retail identity coverage and shopper event data to support Insider One’s AI-driven engagement platform.
Iterable CMO Priya Gill stated that B2B customer engagement depends on consistent, connected experiences that build trust over time rather than additional campaigns or surface-level personalization, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/feature/iterable-cmo-priya-gill-provides-b2b-customer-engagement-insights-demand-gen-report-qa/53009/).
Gill noted that B2B buyers make more intentional decisions about time, attention, and budget and disengage faster...