3 stories tagged #crm-integration.
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Popl announced a data collaboration with Apollo.io that designates Apollo as a primary data source for Popl’s enrichment engine. The engine converts scanned badges and other in-person interactions into complete contact and company records for direct import into Salesforce and HubSpot.
Popl combines data from more than 20 partners, including Apollo, with its own AI agents. These agents perform web discovery, email prediction, and real-time validation to fill gaps in captured records.
A sales content management platform centralizes sales-approved content in a single source of truth. It makes it easier for revenue teams to find, share, and track materials that move deals forward. More than half of sales leaders report using sales enablement content, and 79% say those materials are essential for closing, according to [HubSpot Sales Blog](https://blog.hubspot.com/sales/sales-content-management-platform).
A sales content management platform organizes, distributes, governs, and...
Outbound sales tools execute prospecting and outreach across email, phone and social channels, yet remain useful only to the extent that data returns to the CRM, according to [HubSpot Sales Blog](https://blog.hubspot.com/sales/outbound-sales-tools). Salesforce State of Sales report data shows reps spend 60% of time on non-selling tasks.