Popl Partners With Apollo.io for Event Lead Enrichment
Popl integrates Apollo.io data into its AI enrichment engine to convert in-person event interactions into CRM-ready records with 97%+ coverage.
Popl announced a data collaboration with Apollo.io that designates Apollo as a primary data source for Popl’s enrichment engine. The engine converts scanned badges and other in-person interactions into complete contact and company records for direct import into Salesforce and HubSpot.
Data Sources and Enrichment Process
Popl combines data from more than 20 partners, including Apollo, with its own AI agents. These agents perform web discovery, email prediction, and real-time validation to fill gaps in captured records. The arrangement deepens an existing relationship between the two companies.
Coverage and Integration Results
The combined data network and enrichment steps produce 97%+ coverage on in-person interactions, according to Demand Gen Report. Clean records flow directly into CRM systems, reducing the time between event conversations and tracked pipeline entries.
Statements From Both Companies
Scott Singerman, VP Partnerships at Apollo.io, stated that Apollo’s data supports Popl customers acting on conversations in seconds. Jason Alco, CEO and founder of Popl, noted that the agreement expands coverage, accuracy, and additional data layers for event and revenue teams.
The partnership focuses on event lead capture and in-person revenue intelligence, according to Demand Gen Report. Popl positions the integration as an expansion of its AI-native platform for turning real-world interactions into pipeline data.
