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#creative-testing

2 stories tagged #creative-testing.

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Teenage boy sitting with soccer trophy, medals, and award cup, smiling.
Demand Gen

Brooks Running Generates 1,500 Ad Variations, Achieves 107% ROAS Lift

Brooks Running used Adora’s AI platform to generate more than 1,500 on-brand ad variations across 40 products. The company had previously relied on a single photograph of one shoe in one colorway to serve every audience and channel. According to Demand Gen Report, the new output allowed testing across multiple colorways, angles, and settings while matching the look and feel of in-house creative.

The platform enabled Brooks to place products in varied environments and test specific variables at...

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Smiling man presents strategies on a whiteboard with post-its, focusing on engagement and user-generated content.
Demand Gen

Fox Sports World Cup Ad Tops DAIVID Emotional Rankings

On May 13, creative intelligence platform DAIVID published data ranking the most emotionally engaging World Cup ads released so far. Fox Sports promo Miracle led the field.

DAIVID tested 31 World Cup ads released online and ranked them by the intensity of positive emotions they generated.

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