A new Idea Grove survey shows that AI tools surface brands for consumers but rarely drive purchases without further verification. According to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/idea-grove-ai-sparks-discovery-but-trust-signals-drive-decisions/52849/), only 2% of respondents said they would buy from an unfamiliar brand based solely on an AI recommendation, while 98% take additional steps.
The Idea Grove 2026 Study: How Consumers Verify AI-Recommended...