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A new report from The CMO Council finds many marketing organizations continue to struggle to turn martech and AI investments into business outcomes because operational foundations remain fragmented.
The 2026 Marketing Transformation Performance Audit and Scorecard tracks martech maturity, operational migration and structural transformation. More than 200 marketing leaders have participated, with more than half representing companies generating over $500 million in annual revenue.
The CMO Council in partnership with MartechTribe introduced the Apex Martech Matrix Innovation Insights Brief on July 1. The framework predicts business value of martech investments based on company size, industry, maturity and strategic priorities. Global martech spend is moving toward $215 billion according to [Demand Gen...