#chatgpt

On Monday OpenAI announced the ability to build a ChatGPT campaign in under a minute. The company stated that its AI can turn an advertiser’s website into a campaign by entering a URL, analyzing the business, products, objectives, and target customers, then suggesting conversation placements, generating creative and copy, and collecting geography, bidding, and billing details.

AdRoll announced a pilot that enables a select group of customers to test advertising in ChatGPT. The pilot targets SMB, mid-market and B2B advertisers and positions the new format as one element of a broader multichannel strategy rather than a standalone test, according to Demand Gen Report.

Participating advertisers receive campaign expertise and support to measure how ChatGPT placements fit into the customer journey and interact with existing media investments.

Business websites accounted for nearly 60% of Gemini’s citations in local AI search, according to a new study. Steady Demand’s analysis of 14,472 citations from 1,487 local search queries across 50 U.S. metro areas also found that identical searches often produced different AI recommendations.

Business websites beat directories. Nearly 60% of Gemini’s citations pointed directly to businesses’ own websites.

A Semrush study of 1,094 U.S. categories found that only 15.2% had a clear brand leader in ChatGPT responses across five buyer prompts. The analysis defined a clear leader as a brand appearing in at least four of the five responses and leading the next competitor by at least five percentage points. This threshold was met in 166 categories.

Another 31.2% of categories showed an emerging leader that appeared in at least three prompts without a decisive margin.