#campaign-management

Salesforce unveiled a new set of agentic marketing tools at its Connections event in Chicago. The tools automate portions of the marketing workflow including prospect identification, content creation, campaign launches and performance optimization.

Salesforce highlighted two agents from Qualified. Piper identifies and qualifies inbound website visitors around the clock before routing prospects to sales teams.

Paid media managers begin Monday mornings pulling numbers from Google Ads, Meta, LinkedIn, TikTok, and Reddit, then drop them into spreadsheets to create coherent reports by 10 a.m. The same process includes determining what worked the prior week. Industry data shows the average paid media manager spends 5 to 9 hours per week on administrative tasks alone.

Agencies managing multiple clients across platforms can spend twice that amount.