2 stories tagged #buyer-journey.
A small set of stories on this topic. Browse the latest across all topics, or jump to a more active tag below.
View all news →
A researcher researching software opened ChatGPT instead of Google and received recommendations for four vendors with explanations of differences and a suggested best fit. The process occurred without visits to most vendor websites, comparison pages, white papers, or paid ads.
B2BMX Summer Camp 2026 Week 2 examines B2B buyers who finalize vendor shortlists before sales involvement begins. The sessions occur on Wednesday, July 22, and center on influencing preference during the research phase rather than lead volume metrics.
According to Demand Gen Report, 92% of B2B buyers build their vendor shortlists before they ever speak to sales. NetLine’s Josh Baez presents the session How to Influence B2B Buyers Before They Build Their Shortlist at 12:00 PM ET.