2 stories tagged #buyer-intent.
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Monthly visits to Demandbase-tracked B2B websites from ChatGPT reached 2.6 million in June 2026, up 303% from roughly 645,000 visits in June 2025. The data come from Demandbase customer platform records and show a sharp increase beginning in May 2026.
according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/demandbase-chatgpt-referrals-to-b2b-websites-nearly-quadrupled-in-a-year/54113/).
Labs by Demandbase tracked the rise of AI assistants as referral sources.
G2 announced new product capabilities that bring buyer behavior data directly into AI agents, CRMs, and enterprise analytics environments used by go-to-market teams. The updates include MCP integrations with six platforms, expanded Buyer Intent signals from Capterra, Software Advice, and GetApp, a new Intent Studio, and AI Blueprints.
According to Demand Gen Report, these tools give teams faster paths to turn buyer signals into action.
G2 now offers MCP integrations for ChatGPT, Claude,...