The American Marketing Association’s 2026 Future Trends in Marketing Report identified “building brand trust in a fragmented world” as one of the key challenges for CMOs this year, according to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/how-a-permission-based-presence-can-help-marketers-win-brand-trust-in-a-fragmented-digital-world/53818/).
Artificial intelligence has transformed campaign creation and delivery while creating new trust issues through “AI slop” and...