6 stories tagged #b2bmx.
A small set of stories on this topic. Browse the latest across all topics, or jump to a more active tag below.
View all news →
B2BMX will anchor a dedicated pavilion inside Advertising Week New York 2026 according to [Demand Gen Report](https://www.demandgenreport.com/blog/b2bmx-is-coming-to-advertising-week-new-york-2025/50141-2/). The event runs October 5-8 2026 at the Penn District in Midtown Manhattan.
Advertising Week New York 2026 features 1,300 speakers and more than 500 sessions.
Registration is now open for B2BMX 2027, the event for B2B marketing and sales leaders according to [Demand Gen Report](https://www.demandgenreport.com/blog/registration-has-opened-for-b2bmx-2027/54109/).
B2BMX 2027 is scheduled for Feb. 22-24, 2027, at the Omni La Costa Resort & Spa in Carlsbad, CA. The three-day conference is powered by Advertising Week. Super Early Bird Rates are available for All-Access passes.
Convertr’s Jason Gladu will host a B2BMX Summer Camp 2026 webinar on July 29 at 2:00 PM ET titled “The Data Integrity Playbook for the AI Era.” The session details how AI scales data problems by baking bad records into downstream decisions unless integrity measures are applied first.
The webinar examines why AI-ready requires data-ready conditions.
At B2BMX 2026, Pam Didner presented a session titled Building an Actionable Go-To-Market Plan Executives Actually Approve. According to [Demand Gen Report](https://www.demandgenreport.com/industry-news/feature/pam-didner-shows-how-to-build-a-gtm-plan-executives-can-actually-approve-lesson-learned-ar-b2bmx/53239/), she stated that GTM plans rarely fail because the product is weak and instead fail when product strategy, sales priorities and marketing execution do not connect.
Didner opened by...
Demandbase will present the webinar “AI in ABM: What Actually Works (And What’s Just Hype)” on Wednesday, July 15, 2026, at 12:00 p.m. as part of B2BMX Summer Camp 2026 according to [Demand Gen Report](https://www.demandgenreport.com/blog/demandbase-to-cut-through-ai-hype-in-b2bmx-summer-camp-abm-session/53225/).
The session positions AI in ABM as a practical discipline.
Clozd’s Dani Talbot stated at B2BMX 2026 that revenue teams miss critical buyer signals when relying on internal assumptions. She presented a five-step process to turn customer feedback into business action and positioned AI-powered interviews as a scalable method to gather deeper buyer insight for sales, marketing, and product teams, according to [Demand Gen...