3 stories tagged #b2bmx.
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At B2BMX 2026, Pam Didner presented a session titled Building an Actionable Go-To-Market Plan Executives Actually Approve. According to [Demand Gen Report](https://www.demandgenreport.com/industry-news/feature/pam-didner-shows-how-to-build-a-gtm-plan-executives-can-actually-approve-lesson-learned-ar-b2bmx/53239/), she stated that GTM plans rarely fail because the product is weak and instead fail when product strategy, sales priorities and marketing execution do not connect.
Didner opened by...
Demandbase will present the webinar “AI in ABM: What Actually Works (And What’s Just Hype)” on Wednesday, July 15, 2026, at 12:00 p.m. as part of B2BMX Summer Camp 2026 according to [Demand Gen Report](https://www.demandgenreport.com/blog/demandbase-to-cut-through-ai-hype-in-b2bmx-summer-camp-abm-session/53225/).
The session positions AI in ABM as a practical discipline.
Clozd’s Dani Talbot stated at B2BMX 2026 that revenue teams miss critical buyer signals when relying on internal assumptions. She presented a five-step process to turn customer feedback into business action and positioned AI-powered interviews as a scalable method to gather deeper buyer insight for sales, marketing, and product teams, according to [Demand Gen...