2 stories tagged #ai-workflows.
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B2B marketers are building AI workflows that automate research, personalization and handoffs without engineering teams. Research shows 67% of employees want their organizations to use more AI, while 36% do not understand why they are expected to use it.
The 2026 Demand Generation Benchmark Survey closes September 11 according to [Demand Gen Report](https://www.demandgenreport.com/blog/take-the-2026-demand-gen-benchmark-survey-today/54223/). After the deadline the data set locks. Responses received before that date add to the picture of how B2B marketing teams adapt to shifting budgets and AI workflows.
The survey gathers input on budget priorities including ABM/ABX, content, personalization, intent data and AI-powered platforms.