3 stories tagged #ai-optimization.
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Digital advertising optimized toward clicks, last-touch attribution, and viewability over the past two decades rather than signals that reflect real business impact, according to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/ad-tech-learned-to-game-itself/53162/).
The dominant signals guiding media optimization have been clicks, last-touch attribution, viewability, and other metrics convenient to track at scale. For smaller advertisers these signals can be sufficient.
Matthew Shay, Director of Media at Blue Bite, highlighted in a recent interview that B2B buyers now engage across channels, devices, and real-world moments before contacting sales, necessitating contextual, connected, and measurable omnichannel strategies for marketers. According to the interview, this evolution means campaigns must combine location-aware targeting, cross-device activation, AI-driven optimization, and outcome-based measurement to achieve stronger B2B media performance.
On April 27, tvScientific by Pinterest announced that advertisers can target Pinterest’s exclusive high-intent audiences on Connected TV through its platform, marking the first major milestone since Pinterest acquired tvScientific in February 2026. This launch allows advertisers to reach these audiences off Pinterest and on TV, as part of a broader vision for a unified cross-screen advertising experience.