3 stories tagged #ai-marketing.
AI in marketing has moved past content generation. The interesting work is in attribution, campaign optimization, lifecycle personalization, and pipeline scoring. The stories here focus on what AI marketing tools actually change in a marketer's week — and what they do not.
B2BMX Summer Camp 2026 Week 2 examines B2B buyers who finalize vendor shortlists before sales involvement begins. The sessions occur on Wednesday, July 22, and center on influencing preference during the research phase rather than lead volume metrics.
According to Demand Gen Report, 92% of B2B buyers build their vendor shortlists before they ever speak to sales. NetLine’s Josh Baez presents the session How to Influence B2B Buyers Before They Build Their Shortlist at 12:00 PM ET.
At the May 2026 MarTech Conference, a panel moderated by Angela Vega, director of capabilities and operations at Expedia Group, featured marketing leaders discussing how brands can deliver personalized customer experiences without appearing invasive. The session, titled "Winning attention without losing trust: creating meaningful moments across the customer journey," included Alec Haase, general manager of AI products at High Touch; Sean Nowlin, founder and CEO of Spotlight IQ; and Ed Poppe,...
B2B event marketers are leveraging AI to repurpose single live events into extensive libraries of targeted content, thereby extending the lifespan and reach of event messaging, as detailed in a recent Demand Gen Report feature. This approach connects event engagement data with multi-channel account-based marketing (ABM) campaigns, enabling marketers to convert trade shows into drivers of pipeline creation and revenue.