2 stories tagged #agentic-workflows.
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AI is changing what the CMS is expected to do. The CMS is becoming the control layer for how brands are discovered, understood, personalized, and transacted across human and machine experiences according to [MarTech](https://martech.org/the-cms-is-becoming-the-ai-operating-system-for-brands/).
For years the CMS was a publishing platform where marketers created content, editors approved it, and customers consumed it on websites. That model is evolving.
Aurasell has released Agent Builder, a platform capability that lets GTM operators design, orchestrate and run agentic workflows in natural language without writing code. The tool unifies structured and unstructured customer data from across the GTM stack and continuously captures cross-channel conversations.
Most GTM teams advancing AI initiatives operate on incomplete data spread across 15 or more disconnected tools.