#adtech

Paid media managers begin Monday mornings pulling numbers from Google Ads, Meta, LinkedIn, TikTok, and Reddit, then drop them into spreadsheets to create coherent reports by 10 a.m. The same process includes determining what worked the prior week. Industry data shows the average paid media manager spends 5 to 9 hours per week on administrative tasks alone.

Agencies managing multiple clients across platforms can spend twice that amount.

As martech, adtech, and sales tech converge into a unified revenue stack, B2B organizations are advised to restructure their RevOps teams to break down cultural silos while preserving functional expertise, according to MarTech. The source highlights that the traditional separation of marketing, advertising, and sales teams has created barriers, but integration requires new structures to ensure technology achieves its potential.

RevOps teams are evolving from roles focused on fixing reports or...