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Marketing leaders are directing more budget toward digital channels and customer acquisition, according to MarTech. The changes coincide with rising consumer skepticism toward AI-generated content.
Gartner’s 2026 CMO Spend Survey reports that awareness and conversion activities now represent 62.6% of media spending. Digital media accounts for more than two-thirds of total media investment. Customer acquisition spending continues to increase.
A new Gartner report finds that AI tools deliver measurable efficiency gains for sales organizations, saving sellers an average of 4.8 hours per week. The survey of 210 CSOs and senior sales leaders, conducted in the first two months of the year, shows that 72 percent of sales organizations report low reinvestment of those time savings back into high-value sales activities.